It is humorous to see redditor makes claims with none correct sources (all of what you heard are third-party studies with no corroboration in any respect).
In line with a Nolan consultant, WB did not need to delay the movie to after the pandemic. They solely gave a mid-August date on the newest:
Months later, it was alleged that Nolan pushed in opposition to Warner Bros.’ plans to delay the film from its then-release-date of July 17 out of a need to have Tenet be “one of many first huge studio movies again in theaters” based on a July report from THR. However a consultant for Mr. Nolan advised io9 that Warner Bros. offered a number of situations for launch dates after the studio made the choice to delay Tenet from it’s unique July 17 launch date, all of which have been no later than mid-August. Moreover, the director didn’t push again on any of the proposed launch dates WB selected for Tenet. io9 was advised that Nolan didn’t specific, as THR reported, “the need to be the one the primary huge studio movies again in theaters.”
And the WB CEO mentioned Nolan’s involvement has been broadly overstated:
Relating to Tenet’s launch in theaters, there’s a notion that Christopher Nolan controls issues. Is that truthful or overstated?
It is overstated. Let me share with you the method that we went via. Proper when COVID struck, we began other ways to consider film releases. On the Scoob! entrance, we determined to launch it on PVOD. Households have been sequestered collectively and needed extra content material. We’re very proud of the outcomes. A couple of weeks later it debuted on HBO Max, the place we have been very proud of the outcomes as nicely.
On the Tenet entrance, we additionally had a completed film, which we’re very proud for folks to see. Because the summer time unfolded, we began fascinated by extra revolutionary methods of releasing the film. What if we didn’t put the whole lot up entrance towards the opening weekend? Theaters have been very upfront about saying they might give us three to 4 instances as many screens as regular. In order that began to vary our considering. We’re proud of the place we’re. Some markets nonetheless aren’t open, however it’s a marathon and never a dash.
Additionally, there isn’t any proof that Nolan would not like drive-ins. Tenet was proven in drive-ins in most locations lol (iirc, it wasn’t solely initially proven in Cali, NY however was proven in each states later in its run).