Adventure Club’s Leighton James and Impossible Brief Launch NFT Clothing Brand, “Overpriced.” [Exclusive] &#82

In an area which has seen nothing in need of a meteoric rise within the final a number of months, Adventure Club solidified themselves as early adopters of NFT expertise. Together with his newest enterprise, Journey Membership’s Leighton James is striving to push the sector ahead in methods beforehand unexplored.

James has joined forces with with Unimaginable Temporary to launch Overpriced., a brand new NFT enterprise that intersects high-end trend and blockchain expertise. In lower than per week, Overpriced. is ready to make a splash with their first launch, an NFT hoodie with an eye-popping beginning bid of $25,000.

It appears NFTs are fetching larger and better valuations by the day, and whereas we’re clearly nonetheless determining learn how to value them, it is protected to say that nobody is aware of the worth of a sale that introduces real-world clothes into the fray. It’s kind of of a mind-bending idea, as a result of as Overpriced. is fast to notice, the true worth is within the NFT, not the garment.

Overpriced. is merging real-world luxurious trend and NFT’s with their boundary-pushing releases.

Overpriced.

For sure, that is going to be a drop to regulate. Unimaginable Temporary is aware of a factor or two about learn how to drive demand for digital collectibles. The famend inventive company was behind 2020 Tremendous Bowl MVP Patrick Mahomes’ exceptional NFT release, which shook the sports activities world after promoting for a staggering $3.7 million. It is laborious to say the place Overpriced.’s first auctions will in the end land, however we suspect that the sky is the restrict.

NFTs have precipitated a paradigm shift in how the general public socializes round artwork, how they work together with it, and—maybe most significantly—how they worth it. In a means, Overpriced. is aiming to interrupt the fourth wall by, of their phrases, offering “social commentary on the insanity of cash assembly artwork.”

“We’re actually excited to be debuting our Season 1 line on Blockparty.co,” James informed EDM.com. “By way of Overpriced., we intention to mix expertise, artwork, and trend to re-define how a lot individuals will spend for exclusivity. Every bit of clothes in sequence 1 is really unique and matched to a novel one-of-one NFT utilizing our safe platform.”

A countdown clock on the Overpriced. website ticks all the way down to the model’s debut Season 1 launch. The primary drop goes stay on the Blockparty.co market on April twelfth at 3PM ET (12PM PT).